I believe creativity can help shape a more inclusive, sustainable, and equitable world.
But you kind of have to say that, don’t you.
And now it’s said, let’s not forget it can also give your brand and business a dirty big advantage in the marketplace.
An obscenely unfair one.
The kind that puts you on the front foot.
And whips the rug out from under your competitors.
If those aren't two of life's greatest joys, I'll be buggered if I'd know what are.